Expectation:
The operator wanted to enhance customer experience and attract higher-spending demographics.
EV Charging Solution:
Mekel helped the client install 12 DC fast EV charging piles (including four 150kW and eight 60kW EV charging piles), supporting simultaneous fast charging for multiple vehicles. Shoppers enjoy 30-minute free charging (with a minimum purchase of 200 BRL). The EV charging piles are located in the core area of the parking lot, adjacent to dining and retail zones
Results:
Increased Customer Traffic: The EV charging facilities extended the average stay of EV owners by 1.5 hours, driving an 18% month-on-month increase in mall foot traffic
Revenue Share: The EV charging service fee is 0.4 BRL/kWh, generating approximately 120,000 BRL in annual shared revenue
Business Value: The EV charging service became a core element of the property’s competitive differentiation, particularly attracting premium EV owners (e.g., BYD, Tesla users), and achieved payment integration with a major local network provider
