Зарядка электромобилей обеспечила рост трафика на 18% в Сан-Паулу, Бразилия

Ожидание: 

The operator wanted to enhance customer experience and attract higher-spending demographics.

Зарядка для электромобилей Решение:

Mekel helped the client install ​12 DC fast EV charging piles​ (including four 150kW and eight 60kW EV charging piles), supporting simultaneous fast charging for multiple vehicles. Shoppers enjoy ​30-minute free charging​ (with a minimum purchase of 200 BRL). The EV charging piles are located in the core area of the parking lot, adjacent to dining and retail zones

​Results:  

​Increased Customer Traffic: The EV charging facilities extended the average stay of EV owners by ​1.5 hours, driving an ​18% month-on-month increase in mall foot traffic​

​Revenue Share: The EV charging service fee is ​0.4 BRL/kWh, generating approximately ​120,000 BRL in annual shared revenue​ 

​Business Value: The EV charging service became a core element of the property’s  competitive differentiation, particularly attracting premium EV owners (e.g., BYD, Tesla users), and achieved payment integration with a major local network provider