Expectation:
The operator wanted to enhance customer experience and attract higher-spending demographics
Solución:
We helped client install 12 DC fast charging piles (including four 150kW and eight 60kW charging piles), supporting simultaneous fast charging for multiple vehicles. Shoppers enjoy 30-minute free charging (with a minimum purchase of 200 BRL). The charging piles are located in the core area of the parking lot, adjacent to dining and retail zones
Results:
Increased Customer Traffic: The charging facilities extended the average stay of EV owners by 1.5 hours, driving a 18% month-on-month increase in mall foot traffic
Revenue Share: The charging service fee is 0.4 BRL/kWh, generating approximately 120,000 BRL in annual shared revenue
Business Value: The charging service became a core element of the property’s competitive differentiation, particularly attracting premium EV owners (e.g., BYD, Tesla users), and achieved payment integration with a major local network provider
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