{"id":7443,"date":"2025-09-17T17:06:22","date_gmt":"2025-09-17T09:06:22","guid":{"rendered":"https:\/\/www.mekeltech.com\/?p=7443"},"modified":"2025-12-08T16:05:14","modified_gmt":"2025-12-08T08:05:14","slug":"ev-charging-drives-18-traffic-growth-in-sao-paulo-brazil","status":"publish","type":"post","link":"https:\/\/www.mekeltech.com\/es\/ev-charging-drives-18-traffic-growth-in-sao-paulo-brazil\/","title":{"rendered":"La recarga de veh\u00edculos el\u00e9ctricos impulsa el crecimiento del tr\u00e1fico 18% en S\u00e3o Paulo (Brasil)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Expectativa<\/strong><strong>:<\/strong>&nbsp;<\/h2>\n\n\n\n<p>El operador quer\u00eda mejorar la experiencia del cliente y atraer a los grupos demogr\u00e1ficos con mayor poder adquisitivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Carga de veh\u00edculos el\u00e9ctricos <strong>Soluci\u00f3n<\/strong>:<\/h2>\n\n\n\n<p>Mekel ayud\u00f3 al cliente a instalar<strong>12 pilas de carga r\u00e1pida de CC para VE<\/strong>(incluidas cuatro pilas de carga de 150 kW y ocho de 60 kW para veh\u00edculos el\u00e9ctricos), que permiten la carga r\u00e1pida simult\u00e1nea de varios veh\u00edculos. Los compradores disfrutan de<strong>30 minutos de carga gratuita<\/strong>(con una compra m\u00ednima de 200 BRL). Las pilas de recarga de VE est\u00e1n situadas en la zona central del aparcamiento, junto a las zonas de restauraci\u00f3n y venta al por menor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u200b<strong>Resultados: &nbsp;<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>\u200b<strong>Mayor tr\u00e1fico de clientes<\/strong>: Las instalaciones de recarga de VE prolongaron la estancia media de los propietarios de VE en un<strong>1,5 horas<\/strong>, conduciendo un<strong>18% de aumento intermensual del tr\u00e1fico peatonal en los centros comerciales<\/strong>\u200b<\/p>\n\n\n\n<p>\u200b<strong>Cuota de ingresos<\/strong>: La tasa por el servicio de recarga de VE es de<strong>0,4 BRL\/kWh<\/strong>generando aproximadamente<strong>120.000 BRL de ingresos compartidos anuales<\/strong>\u200b\u00a0<\/p>\n\n\n\n<p>\u200b<strong>Valor empresarial<\/strong>: El servicio de recarga de VE se convirti\u00f3 en un elemento central de la diferenciaci\u00f3n competitiva de la propiedad, en particular para atraer a los propietarios de VE premium (por ejemplo, BYD, usuarios de Tesla), y logr\u00f3 la integraci\u00f3n de pago con un importante proveedor de red local.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Expectation:&nbsp; The operator wanted to enhance customer experience and attract higher-spending demographics. \u200bEV Charging Solution: Mekel helped the client\u00a0install \u200b12 DC fast EV charging piles\u200b\u00a0(including four 150kW and eight 60kW EV charging piles), supporting simultaneous fast charging for multiple vehicles. Shoppers enjoy \u200b30-minute free charging\u200b\u00a0(with a minimum purchase of 200 BRL). The EV charging piles [&hellip;]<\/p>","protected":false},"author":4,"featured_media":7641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[79],"tags":[],"class_list":["post-7443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/posts\/7443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/comments?post=7443"}],"version-history":[{"count":5,"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/posts\/7443\/revisions"}],"predecessor-version":[{"id":8353,"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/posts\/7443\/revisions\/8353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/media\/7641"}],"wp:attachment":[{"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/media?parent=7443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/categories?post=7443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mekeltech.com\/es\/wp-json\/wp\/v2\/tags?post=7443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}